Sponsor & Partners
Sponsor
BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries.
Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile productsand services.
BT is proud to be the official communications services partner and a sustainability partner for the London 2012 Olympic Games and Paralympic Games. For more information see www.btplc.com/btlondon2012
Partners
Oxygen8 Communications
Mobile and Voice Solutions for the Connected World
We help our clients harness the power of Voice and Mobile technologies to enhance customer experience and generate improved customer interaction and brand loyalty. Consumers are always willing to engage with your marketing communications as long as you focus on delivering relevant, engaging, timely and informative messages that will provide
hem with something they value.
Oxygen8’s business solutions maximise value and ensure interactive communications become long term revenue and loyalty generating assets. All Oxygen8 solutions are designed to integrate seamlessly into your unique infrastructure, enabling cohesive communications via text, multimedia, voice and e-mail.
- Clients have benefited from our solutions in a number of ways such as;
- Drive up customer retention through better communication
- Increase customer loyalty by improving pre-order sales process
- Add new revenue streams to sell your products
- Improve promotional event sales by incorporating mobile into your marketing strategy
- Reduce costs through automated technology
- Feedback through mobile customer surveys
- Implement API directly into your back office software
- Integrate with your internal sales notifications and performance dashboards
- Incorporate campaign results with your management reports
Our business solutions team work closely with clients to fully understand their business objectives and then devise optimum mobile and voice strategies to help achieve success.
For more information in the UK call: 0808 206 0808 or International call: +44 121 621 2000
Octopus Media Technology
Octopus Media Technology provides the video player and streaming services for SportBusiness Group and the Sports Marketing 360 Conference. Octopus Media Technology is the leading-edge, award winning video content management and delivery provider and is revolutionising the way business is conducted and content is managed and delivered around the world.
The OctopusMT system enable the storage, management and global delivery of video to any digital device - including mobile - with unparalleled quality, functionality and click to play user experience. the Octopus MT system is extremely flexible and scalable and can be integrated easily into existing systems without the need for any additional software or hardware.
Action Images
Established in 1983, Action Images was acquired by Reuters – the world’s leading multimedia news agency – in 2005.
Action Images now combines its market-leading skills in sports photography with Reuters’ production of sports photography, text and graphics, as well as bespoke television services, into a compelling multimedia offering for the media, rights holders, sponsors, and creative agencies.
Major (and more unusual) sports and sporting events are covered worldwide. In addition to Action Images’ own specialist team of sports photographers, Reuters brings a global network of more than 600 photographers, as well as sports journalists and television production crews from 196 bureaux in 130 countries.
Clients include major national newspapers, magazines, online media, corporate sponsors, governing bodies and advertising and PR agencies.
Contact: Chris.Gregory@actionimages.com
Red Group
Red group is a parent company to a series of technology and photographic businesses that provide products and solutions to the international event space.
Founded in 2003 to pioneer Photo-Marketing in the UK, Red Group continues to diversify by nurturing and commoditising new ideas from conception to launch.
One of our products, Connect, is currently being used at Sports Marketing 360.
The purpose of Connect is to take the online social networking phenomena to live events. Connect allows hosts to manage their event effectively and efficiently by providing their guests with their own personal agenda, up to the minute information and detailed profiles of who is attending.
Through engagement with integrated touch screens, mobile apps, branded website and RFID technology, Connect also monitors guests locations and activities at any time during an event. It is ideal for B2B, networking events, conferences, hospitality and any other social environment.
For more information on Red Group services please contact:
E: info@red-grp.com
T: +44 (0) 20 7524 7800
Braben
Braben is a specialist PR, digital and marketing consultancy representing clients across five key business sectors - Media, Sport, Technology, Marketing Services and Consumer Brands. Braben provides an in-depth knowledge of the key industry sectors it represents and an extensive track record of creating and delivering campaigns matched to a client’s commercial plans.
Braben’s specialist sports team delivers UK and international campaigns that build profile, engage with consumers, drive sales and protect reputation across consumer, trade and corporate audiences. For more information visit braben.co.uk or follow on Twitter @BrabenPR and via LinkedIn.
To contact us, phone or email CEO, Sarah Locke, MD, Matt Bourn or Director of Sport, Rachel Froggatt, on 0207 025 8021 or firstname@braben.co.uk.
International Mind Sports Association
Sports Marketing 360 has been selected as the platform for the launch of two properties which mark the dawn of a new era for mind sports and for sports marketing.
Mind Sports Partners, the company created by West Nally and Japanese advertising giants Dentsu, will join the International Federation of Poker and the International Mind Sports Association to unveil two world-class Poker events and a festival of mind sports to take place in London in November.
The company was set up to act as the exclusive commercial agency for both the International Mind Sports association and the International Federation of Poker.
West Nally is the London-based consultancy founded by Patrick Nally whose work is widely regarded as seminal to the global sports marketing industry. The principles and practices he has developed over the years have been the blueprint for marketing and partnership programmes operated by major sports rights holders including FIFA, UEFA, the IAAF and IOC.
Dentsu is not only the world’s biggest single-brand advertising agency but the world’s largest sports marketing business with 40 years of experience in the field. The organisation represents some 6,000 clients with a network of offices in 100 cities worldwide.
Mind Sports Partners’ mission is to create and enhance commercial and social value across the range of mind sports represented by its clients. The individual sports are Chess, Bridge, Go, Draughts, Xiangqi (Chinese chess) and Poker.
The company’s role is to promote mind sports globally and harness the power of digital technology to create opportunities to participate in new competitions at both global and ‘micro’ levels. In doing so it will create fresh opportunities for corporations to build deep relationships with key consumer groups through their engagement in mind sports.
Through their membership of the International Mind Sports Association, Chess, Draughts, Go, Xiangqi and Bridge are recognised by the Olympic Movement by virtue of their membership of SportAccord. The International Federation of Poker and Xiangqi currently has Observer Status within the International Mind Sports Association.
“Mind sports are true sports which demand the same qualities of training, skill, stamina, perseverance, dedication and determination as physical sports,” said Patrick Nally. "They are also entirely inclusive with no barriers of gender, age, or physical limitation."
“They also share the same values of fair-play, friendship and equal opportunity which are the hallmarks of the Olympic Movement.
“Advances in digital technology have liberated mind sports and allow us to create boundless new opportunities for players throughout the world to compete in the full range of mind sports. We will harness the power of technology to the growing global fascination for intellectual sports to organise competitions and create mind sports communities which have significant value to marketers.
“Engagement is the mantra of modern marketing and the creation of digital competitions and communities creates unbeatable levels of engagement with clearly identifiable audiences among a global player-base which stands at more than 1 billion and is continuing to grow.”
“We believe that mind sports represent the most significant opportunity in sports marketing of the 21st century to date.”
Learn more about the power of mind sports:
Mind Sports Partners
Patrick Nally
pn@mindsportspartners.com
International Federation of Poker
Oliver Chubb, Executive Director
execdir@intfedpoker.com
International Mind Sports Association
Don Morris
dm@mindsportspartners.com
