Programme
| Time | Scheduled Event | Info |
|---|---|---|
| 8.30am — 9.30am | Registration | |
| 9.30am — 9.35am | Welcome | |
| 9.35am — 10.00am | Opening keynote address | |
| 10.00am — 10.45am | Panel 1: “Fit for purpose?” Sports Marketing in 2009 |  |
| 10.45am — 11.15pm | Coffee | |
| 11.15am — 12.00pm | Panel 2: Adding and maintaining the value of properties | |
| 12.00pm — 12.45pm | Panel 3: Attitudes and techniques of measurement | |
| 12.45pm — 2.00pm | Networking lunch | |
| 2.00pm — 2.30pm | An athletes view of Sports Marketing | |
| 2.30pm — 3.15pm | Panel 4: International sports marketing | |
| 3.15pm — 3.45pm | Tea Break | |
| 3.45pm — 4.45pm | Panel 5: The Digital Dimension | |
| 4.45pm — 5.15pm | Closing remarks / keynote | |
| 5.15pm — 7.00pm | Drinks and networking opportunities at BT Centre. |
Panel focus: It's been quite a year for the industry leading some to call into question whether the traditional models of marketing remain relevant. And yet the underlying rationale for sports remains strong. We ask whether the sports marketing industry is under achieving. What can we expect from the rest of the year? How can the industry stay .fit for purpose. into 2010?
Panel focus: Major sponsors and sports properties share the keys to new relationships in sports marketing. Maintaining and adding value of properties is increasingly challenging but is still being done. How are sponsors using their market power to extract better value? Are we seeing the emergence of true partnerships? In the absence of conspicuous hospitality what are the emerging activation strategies?
Panel focus: Measuring success (and failure) has never been more important for both properties and sponsors yet budgets for evaluation remain under pressure. What will it take for sports marketers to really prove the value of sponsorship? Have we really moved on from post rationalising sponsorship decisions? Should sports properties investing in evaluation and measurement for the long term good of sport?
Panel focus: Sports marketing, like sports is a global game. Here we have experts from around the world look at what works in their territories in a lively exchange of ideas and tactics. What are the global growth hotspots now and in future? How do cultures differ and where does sport transcend culture? Global activation: can it really work?
Panel focus: Few marketing campaigns now exist without an online element. How should sport respond to new marketing strategies? How can sports properties work to connect fans and brands? Does anyone really get social networking and how can sport be a leader?