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Registration, coffee and networking |
08:00 - 09:00 |
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Welcomes from SportBusiness Group and BT |
09:00 - 09:30 |
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Opening Keynote interview - Charlie Wijeratna, Executive Director, Tottenham Hotspur Football Club in one to one with Kevin Roberts |
09:30 - 10:00 |
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Panel Discussion One – Finding the X Factor. Successful sponsorship require more than a great fit between brand and property, what is that elusive X factor? |
10:00 - 11:00 |
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Networking Coffee Break |
11:00 - 11:30 |
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360 Showcase - Volvo Ocean Race: Making partnerships work |
11:30 - 12:00 |
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Digital Deities - Website, Social Media and Mobile tips and tricks from three industry gurus. |
12:00 - 12:50 |
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Networking lunch |
12:50 - 14:00 |
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Athletes Eye on Sports Marketing - Andrew Steele, Olympic Sprinter, gives his personal insight into the world of sport sponsorship and marketing. |
14:00 - 14:30 |
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Panel Discussion Two – Less is More? The growth, opportunity and risk of new short sports - Twenty20, Sevens Rugby, Powerplay golf etc. |
14:30 - 15:30 |
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Networking Coffee Break |
15:30 - 16:00 |
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Sports Marketing 2012 and beyond - Tim Crow (CEO Synergy) looks to next year and beyond in this interactive forum |
16:00 - 17:00 |
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Lee Pearson CBE, 9 times Paralympic gold medal winner and BT Ambassador |
17:00 - 17:15 |
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Closing Remarks |
17:15 - 17:30 |
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Networking Drinks Reception |
17:30 - 19:00 |
