A small selection of some of the comments Tweeted throughout Sports Marketing 360 collected using the hashtag #sm360
 
@jennyseymour28 Great day with the @SportBusiness group at the #SM360....most interesting day and awesome seeing old mates!
 
@Nick_Varley Highlights from great #sm360 @AndrewSteele putting the spirit in Olympic spirit + @synergytim the most insightful 30 mins of my 2011 so far

@Jezmond @PhilSBG  thanks Phil and everyone who was there, once again for a very socially powered, xclnt event

@borispomroy  Brilliant, brilliant session by @synergytim a wise man indeed 

@RichardGillis1  great history lesson from @synergytim

@Bodgesport Passion of an Olympian shone through in @AndrewSteele q&a - not about monetary value but need to live and value of long term sponsor 

@JoVertigan interesting point from @andrewsteele on 'soft power' of sponsorship properties, fits with the theme of beyond trad media properties

@joshrbnsn28 @BrabenPR: Josh Robinson @SMG_London - digital media is like glue, it sows together a campaign and avoids 'dead-end media'

@KDonks At Sports Marketing 360 conference. Enjoyed the debate on Finding the X factor in # sponsorships

@ScottBowers Best digital presentation I've seen delivered by @Jezmond at #sm360. Simple, insightful and reassuring