Latest News
Sports Marketing 360 2012 dates confirmed
SportBusiness Group is delighted to announce that Sports Marketing 360 will be returning to London on the 27th September. Sponsored and hosted by BT at their state-of-the-art facility at BT Centre and now in its fifth year, this will be the first sport industry gathering since the Olympics and feature a host of lessons learned from the London games.
What our Tweeters said about Sports Marketing 360
A small selection of some of the comments Tweeted throughout Sports Marketing 360 collected using the hashtag #sm360
10 things we learnt at Sports Marketing 360
The fourth edition of Sports Marketing 360 took place in front of a sold out delegation at the BT Auditorium in London and a global audience around the world watching the live webcast courtesy of Octopus Media Technology. Here, Byron McCaughey, Account Manager, Braben (the PR Partners of SportBusiness Group Conferences and Events) takes us through some of the key points of the day.
Mind Sports Partners to launch two new properties at Sports Marketing 360
Sports Marketing 360 has been selected as the platform for the launch of two properties which mark the dawn of a new era for mind sports and for sports marketing.
Mind Sports Partners, the company created by West Nally and Japanese advertising giants Dentsu, will join the International Federation of Poker and the International Mind Sports Association to unveil two world-class Poker events and a festival of mind sports to take place in London in November.
Olympic Sprinter Andrew Steele to give us the athlete's view of our industry
We are very fortunate that Biritsh Olympic and Commonwealth Games sprinter Andrew Steele will be taking some time out of his schedule preparing for London 2012 to be a part of this year's Athlete's Eye on Sports Marketing section of Sports Marketing 360.
Andrew is an energetic and respected 400m runner who has represented his country at most major competitions since 2005. Andrew is a key member of the Men's 4x400m relay team to which his energy has been integral in placing the team up there with the best in the world.
Tottenham Hotspur Executive Director to deliver keynote presentation and discussion
SportBusiness Group is delighted to announce that Charlie Wijeratna, Executive Director of Tottenham Hotspur Football Club will deliver this year's keynote address and interview.
Charlie Wijeratna has been with Tottenham Hotspur since November 2010. Wijeratna was previously responsible for the London Organising Committee for the Olympic Games’s (LOCOG) commercial negotiations and was the force behind the sponsorship programme and merchandising deals for the 2012 Games.
Who is confirmed as attending Sports Marketing 360?
The following organisations are all confirmed as attending Sports Marketing 360 in 2011:
9 times Paralympic gold medal winner Lee Pearson CBE to speak to delegation
Sports Marketing 360 is proud to announce that Lee Pearson CBE, the World’s most successful Paralympic dressage rider, will be addressing the audience at Sports Marketing 360 in his capacity as an Olympian and BT Ambassador. We are very fortunate that Lee is able to give us valuable time as he prepares for London 2012.
Lee has amassed a total of 24 gold medals since starting Paralympic dressage competitions in 1998.
Synergy Chief Executive to look at 2012 and beyond
Tim Crow, CEO of Synergy, is confirmed as speaking at Sports Marketing 360 2012, discussing "Sports Marketing 2012 and beyond". In this part of the exciting programme Tim will look at next year (both Olympic and non-Olympic), how it is likely to shape up plus the broader trends set to influence our industry in the future.
Tim joined Synergy in 1999 and was appointed CEO in 2007.
Industry expert Professor Rick Burton to give view from the USA
Sports Marketing 360 is delighted to announce that sports marketing expert Rick Burton is to journey from his home in the US to give us some valuable insights into what makes a successful sponsorship and marketing campaign in panel discussion one.
