The fifth edition of Sports Marketing 360 will take place on September 27th 2012 at BT Centre London and a global audience around the world watching the live webcast. Sponsored by BT, this event will be at the centre of three days of events around for the sport industry held in London between the 26th and 28th of September including professional development workshops and networking.

Check the news section for reviews of the previous events and all the latest on the 2012 edition.

About Sports Marketing 360

Sports Marketing 360 is established as the must-attend event for sports marketing professionals from around the world. This conference is a  vibrant, challenging and highly relevant conference designed to deliver significant value to those who work in sports, marketing, media, brands and related areas.

This conference  event is the ultimate interactive forum for a sector which never stands still.

At Sports Marketing 360, influential, respected and thought-provoking speakers discuss, assess and analyse the major trends and issues influencing the worlds of sports, media and marketing and the way they impact on the relationship between sports and brands.

Sports Marketing 360 is filmed to broadcast quality and webcast around the world to ensure an international audience. For delegates in different time zones or wishing to view at different times the event is available post-event as an "on-demand" video.

NEW for 2011 - interactive sport industry training sessions on Tuesday 20th and Thursday 22nd September were held for the first time

Sports Marketing 360 2011 Highlights video

Topics for discussion at Sports Marketing 360 2011 included: 

• Finding the X Factor. Successful sponsorship requires more than a great fit between brand and property, what is that elusive X factor?
• Digital Deities - Website, Social Media and Mobile tips and tricks from three industry gurus.
• Athletes Eye on Sports Marketing - a top international athlete gives us their personal insight into the world of sport sponsorship and marketing.
• Less is More? The growth, opportunity and risk of new short sports - Twenty20, Sevens Rugby, Powerplay golf etc.
• Sports Marketing 2012 and beyond an idustry leader discusses the future of our industry

Confirmed speakers at Sports Marketing 360 2011 included: 

• Charlie Wijeratna, Executive Director, Tottenham Hotspur Football Club 
• Rick Burton, Professor, Syracuse University (USA) and former Chief Marketing Officer, United States Olympic Committee
• Steve Elworthy, Director of Marketing & Communications, England & Wales Cricket Board (ECB)
• Tim Crow, CEO, Synergy
• Andrew Steele, Olympic Sprinter
• Eddie Hearn, Managing Director, Matchroom Sport
• Jez Jowett, Global Social Media Director, Cake, Havas Sports & Entertainment
• Suzi Williams, Director, BT Group Marketing & Brand
• David Piggins, CEO, PowerPlay Golf
• James Tyler, Marketing & Promotions Manager, Premiership Rugby
• Luke D'Arcy, EMEA Growth Officer, Momentum
• John Taylor, Chairman, Sports Impact
• Josh Robinson, Director, Revolution Sports
• Tim Duncalf, Director, Oxygen8 Communications
• Lee Pearson CBE, 9 time Paralympic gold medalist and BT ambassador
• Kevin Roberts, Editorial Director, SportBusiness Group
   

Keep checking back for all the latest details of the 2012 event.

What some of our delegates thought about Sports Marketing 360 2010.

“Sports Marketing 360 has quickly established itself as the barometer for the mood of the sports marketing sector internationally and offers genuine insight into where our industry is headed.  The standard and variety of guest speakers never fail to disappoint and makes it well worth the trip from Dublin every September.”
 James Wynne, Director of Sport, Slattery Communications Limited

"It was a unique experience to watch from my living room, in Ciudad Guayana, Venezuela, what was going on in London, England. I was in another country without been outside from my house. Thanks to the live stream I could hear different opinions about sport marketing from some of the most experienced people in the industry. Ideas which are crucial for developing sports markets."
Teo Jansen, Sports Editor, Diario Primicia, Venezuela

Top Guns - BBC Coverage

Media PR Week - PR Week blog coverage

El Critico - International coverage

Speakers at Sports Marketing 360 2010 included: 

• Tom Fox, Chief Commercial Officer, Arsenal FC
  
• Patrick Nally, Chief Executive, West Nally Ltd.
  
• Mark Foster, 5 times Olympian and the most decorated ever British male swimmer
  
• Sam Rush, International Chief Operating Officer, Wasserman Media Group
  
• James Tipple, Vice President Marketing, Yahoo! EMEA
  
• Richard Heaselgrave, Vice-President of Business Development, NBA - EMEA
  
• Suzi Williams, Director, BT Group Marketing & Brand
  
• Salah Tahlak, Director, Corporate Communications, Dubai Duty Free & Tournament Director of the Dubai Tennis Championships
  
• Nic Fletcher, Head of Sport Sponsorship, O2  
  
• Louise Poole, Deputy Group Director, 2012 Programme, EDF 
• Fredda Hurwitz Global Strategic Planning Director, Havas Sports & Entertainment
  
• Jeff Nathenson, Head of Partner Management for YouTube in Northern Europe, Google  
  
• Robbie Paul, Professional Rugby League Player and communications consultant
  
• Charlie Dundas, Global Sponsorship Director, Mediacom
  
• Stefano D'Anna, Managing Director Sales, Perform
  
• Leon Taylor, Olympic Silver medallist and BT Ambassador
  
• Nick Sykes, Managing Partner and Head of London 2012, McCann London
  
• Trevor Watkins, Partner, Clarke Willmott
  
• Kevin Roberts, Editorial Director, SportBusiness Group
  

"I was really impressed, the conference worked extremely well and it was good to be able to participate at the “comfort of my desk” "
Susan Boobyer, Events & Marketing Services Manager, Seiko

"Thanks to all at SM360 2010 for a smart, slick and positive event: just the ticket. The phenomenal traction of social media means these are new and exciting times for Sponsorship. Great to have SportBusiness Group a truly global force, helping set an ambitious agenda."
Josh Robinson, Partner, Robinson Pincus | Sponsorship and Social Media.

Sports Marketing 360 2009 Highlights video: